Breastfeeding is one of the most beautiful ways to nourish and bond with your baby, and our Nipple Balm helps make breastfeeding more comfortable. Safe and non-irritating for mom and baby. Made with soothing and restorative oils, butters and herbs; no need to wash off before breastfeeding. Directions: Always use clean hands to remove balm from jar. Apply balm directly to nipples. Use as often as needed to soften, soothe and restore.